Client
PT. Bhumi Karya Group
Scope of Work
Brand Identity
Creative Direction
Cahyadi
Building Beyond Boundaries
Bhumi Karya Group (BKG) is a contractor company based in Singaraja, Bali. BKG focuses on building infrastructure that not only meets standards but also adds value to the local community.
Designing the logo for Bhumi Karya Group (BKG) presented several unique challenges. The goal was to create a visual identity that captured both the strength and reliability of the construction industry, while also reflecting the company’s modern approach and connection to its local roots in Singaraja, Bali.
Logo Outcome
The logo uses solid and robust geometric shapes, reflecting stability and reliability, which are crucial in the construction industry. The gray color gives a modern, professional impression and is associated with construction materials like steel and concrete. This color also conveys a serious and trustworthy tone.
