Alfian Cahyadi - Graphic Designer - Jatiluwih Festival 2018

Client

DTW Jatiluwih

Scope of Work

Illustration, Brand Identity, Social Media

Story of Jatiluwih Festival

The Jatiluwih community engages in daily activities framed by art, culture, and tradition, including efforts for preservation and adaptation in the context of time’s dynamics. Guided by the philosophy of Desa-Kala-Patra, the people of Jatiluwih strive for preservation connected to contemporary contexts by independently and sovereignly managing their regional potential.

In the realm of appreciation, the Jatiluwih community develops ecotourism and community-based cultural tourism, framed within creative and responsible tourism. This is based on presenting a unique “experience” involving “experiencing,” “interacting,” “participating,” and “learning.”

The illustration for the Jatiluwih Festival captures the harmonious blend of music and nature in a vibrant celebration. Central to the artwork are elements of traditional and modern music, depicted through various instruments creating a dynamic rhythm that resonates throughout the scene.

Event Program

Music Arts: Traditional, world music, jazz, folk

Performing Arts: Performing arts, traditional and contemporary dance

Visual Arts: Painting, sculpture, and installation art using bamboo and other local materials

Culinary Arts: Serving a variety of traditional foods and snacks

Product Display: Display of products (crafts and commodities) from Jatiluwih

Venue Festival

Set on a 1.6-hectare hill amidst the Jatiluwih rice fields, D’Uma is an area featuring an amphitheater surrounded by trees, terraces for enjoying the Jatiluwih breeze, and a fully-equipped camping area. D’Uma will serve as the main venue for the unique and captivating Jatiluwih Festival, complete with culinary and yoga facilities harmoniously integrated with the natural environment of Jatiluwih.

D’Uma will showcase the arts and creativity of Jatiluwih while preserving the area's authenticity and pristine nature. It is expected to be an enjoyable space that brings the audience closer to the resources of Jatiluwih.