Client
Mahligai Bakery
Scope of Work
Brand Identity
Creative Director
Cahyadi
Social Media
Instagram
Premium Bakery Brand
Mahligai Bakery is an artisanal bakery that crafts its own bread with a focus on premium quality ingredients and refined baking techniques.The name Mahligai reflects a royal & targeting an upper-middle-class market. The brand aims to combine elegance, tradition, and innovation in its products.
The design should highlight craftsmanship, tradition, and attention to detail, aligned with the brand’s commitment to quality. The logo should be versatile enough to be used across various mediums such as packaging, signage, digital platforms, and merchandise.
The prominent "M" in the center stands for Mahligai, symbolizing the brand's regal and royal connotations. The choice of a serif font for the letter "M" evokes a sense of tradition, craftsmanship, and timelessness, aligning with the bakery's commitment to artisanal quality.
The font used for "Mahligai" has a modern, slightly playful twist, with curved elements that evoke warmth and approachability. This balances the formal elements of the logo, ensuring the bakery feels inviting and welcoming to its target audience. The subtle flourish on the "g" adds a unique touch, showcasing creativity. The word "Bakery" in a simple and elegant sans-serif font below adds clarity and modernity.
Photo Credit: Mahligai Bakery